CASE STUDY: Warner Bros. Studio Tour

March 14, 2019
Enhancing the experience with geo-targeting.


Led effort to create a new consumer app that connects guests on the WB Studio Lot Tour with geo-targeted content using beacons. 

Taking a high-touch onsite tour experience and designing a way to further personalize and expand the relationship between Warner Bros. and their visitors in LA, was the greatest challenge. On the back-end we had to build a platform that allowed tour operators to add and tag content for specific locations within the studio tour. The front-end challenge was to deliver a compelling user experience that was engaging before the tour even started and changed dynamically as each visitor experienced the tour at Warner Bros. 

OS, Android,  Enterprise Content Management & Tagging Solution.

Drupal 8, Estimote Indoor Proximity Beacons, JW Player, Acquia, and Azure. 

Full-Service end-to-end delivery: Discovery, Product Strategy, UX Research + Design, Development & Management, QA, and Maintenance

Spark Digital led digital strategy and product requirements definition and prioritization. 

Conducted research, iterated with the client and designed the user experience presently being used by guests on the Studio Tour every day. 

For more information on geo-beacons and potential applications in the M&E industry, check our white paper: Blending the Physical & Digital: How M&E brands use GeoBeacons to create deeper connections with their customers





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