CASE STUDY: Kaplan Platform Optimization

August 05, 2018
Marketing Platform Redesign & Performance Optimization

 

BRIEF 
Kaplan required a full-service technology partner to perform a full re-design of the student enrollment platform, provide strategic guidance on technology and application performance, and drive major improvements to their portfolio of marketing sites.

CHALLENGE
Kaplan needed to transform the way they reach students and improve their ability to engage and enroll students in their programs.

This would require using sophisticated digital marketing strategies to reach students, guide them through learning options and increase conversion rates while also collecting the right data for continuous improvement and personalization.

PLATFORM / STACK
Responsive web. 

Angular 2.0, HTML, CSS, Crownpeak, Ektron, .NET, AWS, .NET Core, AWS DynamoDB, KONG, Kubernetes, Docker, Kibana, and SonarQube.

SERVICES
UX Research, Business and Competitive Analysis, UX Design, Solution Architecture, Development, Delivery Management, and QA. 

SOLUTION
Researched and mapped the entire online enrollment experience. Performed site and design audits and competitive analysis to provide strategic UX recommendations.

Led wireframing, prototyping and new design implementation while coaching the client on agile methodologies and best practices.

Provided strategic recommendations on scalability and performance improvements and implemented our recommendations. 

Led a full CMS migration of Kaplan’s marketing sites. 
 

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