Having great content alone is no longer enough to provide a competitive advantage. Modern consumers demand both great content and a compelling user experience. And, given the tremendous choice available to consumers, they won’t have to search long to get what they want.
At Spark Digital, we inhabit the mind of the user and cast them as the central character of an immersive digital experience. In every decision, no matter how big or small, we consider the impact on the user. Through deliberate research, strategy and creativity, we are able to determine which details we need to obsess over and which are less important. Still, we believe strongly in getting products into the hands of users early and often and using an iterative process that responds quickly to feedback.
- UX Research
- UX Design