Building a new platform to showcase the most stunning properties on earth and connect Dow Jones editorial content with a growing real estate listing business.
After our first project with News Corp, we were welcomed as a technology partner for various business units including the Innovation Group. In this role, we provide a host of services including product strategy, UX design, development and an ever-ready ear on all things technology, application and software related.
Our work with Dow Jones continues on a few projects, most of which are still in progress. Mansion Global, however, has been publically launched and is now a growing platform that marries Dow Jones editorial content with high-end residential listings.
To enhance a robust real estate editorial, Dow Jones has been working to grow their real estate listings capabilities. With a strong presence in the mass-market real estate sector, Dow Jones sought a platform to leverage their reach with high net worth individuals to stake a claim at the top-end of the residential real estate listings market.
Mansion Global Launched on May 1, 2015 and has become a revenue-generating platform that supports the ongoing marriage of Dow Jones’ real estate editorial with listings platforms.
With C-suite level scrutiny on the project, Mansion Global was an opportunity for the Innovation Team to educate the highest levels of the organization on how technology products are conceived, built and brought to market. Clearly, this had be done right to serve as an example for future projects.
The Mansion Global platform presented multiple technology challenges. Of course, the public-facing site needed to offer a compelling user experience, rich in media, that would allow for users to apply multiple search criteria, perform currency conversions and otherwise reduce friction in the experience of international real estate acquisition.
For the brokers, we needed to develop a back-end platform that would make it easy for them to add media-rich listings and geolocation information to the site. We also needed to develop an analytics component that would let relators know who was engaging with their content and deliver insights on how to improve their chances of attracting buyers.
The platform is now operational and stable as we continue to add capacity and new features in a continuous delivery model. Other key successes include the implementation of analytics tools that are critical to monitoring and evaluating the performance of listings. We also built robust content management systems for both brokers and the editorial team that uses a sophisticated tagging system and database management tools to allow for highly specific search criteria.
Automated testing and continuous integration are now in place using a custom framework. A syndication API has also been developed to allow platforms to communicate with Mansion Global content safely and seamlessly using Node.JS, Elastic search and API Gateway from AWS.